We live in a world where we are constantly stimulated by the use of visuals. With so much to look at on our screens, it is important to connect with your clients on a new, more personal level.
For some reason, we just love getting to know people without really getting to know them. We can watch people’s lives pass by, their kids grow up, their business grow and flourish – without ever meeting them. We feel like we know them because they have reached out and shared with us.
This in theory may be a little unsettling, but it is a very useful marketing tool. As someone in business, if you have been sharing with your audience, then by the time someone reaches out to you as a client, they already feel like they know and trust you. You have built that trust without even meeting them – just by producing content on your social media.
Having commercial portraits of yourself all over your feed may seem a bit daunting, but you will soon get used to it – go on, give the people what they want. They want to see you, in your everyday life, doing your everyday things. They want to know all the nitty gritty, they will take as much as you want to give them. For some reason we just love watching other people’s lives., first it was on TV, now it’s on out phone’s and computers. The good thing is, you can control what people see. You only have to share as much as you want, and you can use the opportunity to get great authentic photographs of you and your business out into the big wide world.